Explain the evolution of uniform urban landscapes; the effects of common commercial activity, structures, styles of construction and infrastructure.
Now a days many cityscapes look the same. Today the typical urban city is composed of large billboards, tall modern buildings, similar food chains, large roads and highways, and lots of lights. The urban cities are typically international hubs that have a diverse population. This is because many people come to these urban cities in search of job opportunities with higher income that offers a better lifestyle. In the past, not all the urban cities looked the same. There was no uniformity to the creation of a city. They had their own unique looks that are created by different architectural preferences. However because of globalization, cityscapes have become very homogenized due to modernization.
![]() |
| Hong Kong city, Hong Kong |
![]() |
| New York city, New York, USA |
Today there are so many international companies that are well-known throughout the world. Because these companies are so popular, people expect to find them everywhere. An example of this kind of company is the food chain of McDonalds. In all urban cities, people expect to find a McDonalds. This is an example of a company that has engraved its name into the mandatory requirements of an urban city. Another reason for the homogenization of urban landscapes is the desire of modernization. Urban cities all desire to look modern because of the idea that the more modern they look, the more technologically advanced they seem. This architectural preference is known and seen throughout the globe. Numerous times, old architectural treasures are taken down in order to build new modernized buildings which is meant to show "development". These cities are also meant to be the center or capital of a region, which is why they are known to have numerous highways and roads that connect them to all the neighboring cities and towns.
![]() |
| McDonalds in Madrid, Spain |
Photos:
http://upload.wikimedia.org/wikipedia/commons/0/0b/Hong_Kong_cityscape_highlights-_International_Finance_Centre,_Central_District._Hong_Kong,_China,_East_Asia-3.jpg
http://madrilenian.files.wordpress.com/2012/10/5610750202_4_mcdonalds-corner-street.jpg



As I read your example of McDonald's in Madrid, I realized that this example reflect both the concepts of globalization and glocalization. It is a sign of globalization in a sense that the commodity itself is a TNC. However, McDonald's in Madrid also illustrate the glocalization. As Amaia said, the architectural features still reflect the cultural values/ideas of the area.
ReplyDeleteYour post got me thinking... Are there consequences to homogenized landscapes other than a loss of culture and identity? Maybe a consequent reduction in nationalism could branch out into other significant problems? I really couldn't think of much else. I feel like capital cities that seem to be developed or technologically advanced are more likely to benefit from things like foreign direct investment and trade agreements. Maybe the aesthetic aspect of cities helps instil confidence in the people willing to invest in these cities to contribute to the economy and the social welfare...
ReplyDeleteWow. I found this post to be very interesting. I'm curious about any disadvantages of homogenization of landscapes. This was a very interesting article. I think that homogenization really destroys the cultural aspect of cities because of the presence of transnational corporations that modernize the look of some old styled cities.
ReplyDelete