One of the most popular toys for girls in any country are dolls, and one of the most popular doll brands is non other than Barbie. Barbies are sold all over the world, they have many outfits and other accessories choices. However the image of barbie is primarily a white blonde with a tiny waist and long legs. In the Philippines, Barbie is very popular among young girls, and they have been for many years. However, because the image of barbie is looked upon as perfectly pretty, young girls grow up with that mindset. They take it as being white is more beautiful. In the Philippines, whitening creams and moisturizers are very common because everyone wants to be white. If you look at all the Filipino artistas that are looked at as an image of beauty, you’d notice that most of them are white and not very filipino looking. By brining in the brand of barbie to the Philippines, this is
Amaia, you ran out of time?!?! Mattel is the TNC that makes the Barbie doll.
ReplyDeleteApart from that, your thoughts on the matter are great because you can tell you've definitely noticed this whitening thing Filipinos do. You should maybe look at a specific company that promotes their skin whitening cream like Nivea which is owned by Beiersdorf. How does this company use cultural diffusion to sell their skin whitening products in the Philippines?